I’d say for every 3 brides who contacted me, one of them booked. The first year that I advertised on the platform, my conversion rate (number of brides who contacted me and ended up booking me through the service) was pretty decent. Now I think would be a great time to mention the “theme” I referred to before in my story because it perfectly explains why my WeddingWire bookings dropped so much from year to year. The only logical thing then that makes sense then is that my prices increased year to year. My work has only gotten better as has my whole process and customer experience so it was not due to a regression there. Though I booked less weddings through this platform year to year, I booked more brides overall each consecutive year. This current season, I am charging $2650 and $3150 for the packages aforementioned and am almost fully booked with only one being from WeddingWire.Īs you may have noticed in my story, the number of WeddingWire bookings dropped significantly over time. The year after, I charged $2,450 for my starting price and $2,850 for my most popular package and I booked only 6 weddings from the platform. The number of bookings from WeddingWire dropped to around 10 and I began to notice a certain “theme” with advertising on the platform (don’t worry, I’ll get into this later). The next year, I upped my prices pretty significantly (after hearing many times from couples about how much of a “deal” I was), charging $1950 for my starting price and $2500 for my most popular package. Of those weddings, a whopping 15 were from WeddingWire. Combine that with my pricing (in my area, that was a is for a good photographer) and I was able to photograph 25 weddings my very first year of being a full-time professional. He allowed me to keep the photos I took for him while second shooting which gave me a pretty amazing portfolio to work with. My starting price for weddings that year was $1,250 and my most popular package was $1500 so the way I figured, I would have to at least book one wedding to come even and two to make it worth it.Ī year before this and I had done a lot of work for my friend who was the photographer I mentioned previously. I very reluctantly decided to pull the trigger. I called the sales representative back and asked about their cancellation policy to which they said I could cancel within the first 6 months and receive the final 6 months as a refund. It was probably more expensive than all my gear combined at the time. To a part-time photographer just starting out, it was a VERY large sum of money. At the time, their featured listing (which ensures first page placement) was about $1,500.
#Wedding wire professional
After talking with them for a short while and listening to their “pitch”, I called a friend who was a professional in my area who informed me that they were legit and that they would likely be worth the investment. Then one day a sales representative from WeddingWire contacted me. I had created a website but it just was not getting the traction I wanted.
When I began my journey, one of the most difficult things to do was to get my name out. I have been a full-time wedding professional going on six years now and have had the immense pleasure of photographing well over 200 weddings to date across the Pacific Northwest and the United States. My Personal Experience Advertising on WeddingWire
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